“Who will handle my case?”
Partners, practice areas and published insights up front. A sober, low-key tone, in line with the advertising rules lawyers follow.
Persona Code · Complete company website
How does your company want to be seen?
A law firm and a startup need very different websites, and yours should look like your company. Pick a persona below and browse an entire sample website.
The visitor’s question
“Who will handle my case?”
How the page is organized to answer it
Scene 01The structure changes too
Each persona organizes the page around the question the visitor brings.
Someone looking for a lawyer wants to know who the partners are. Someone looking for a clinic wants to know whether it takes their insurance. So the order of the sections, the tone of the copy and what shows up first change from one business to another.
“What is your work like?”
The portfolio speaks first: large images, little text and plenty of white space.
“Can you handle a company like mine?”
Clear services, industries served, trust indicators and a proposal form right at the top.
“Why is this different?”
A bold promise, how it works in three steps and plenty of social proof in the style of a social feed.
“Does it work with what I already use?”
The product comes first, then integrations, API and security. Pricing comes later.
“Will I be well looked after?”
A team with faces and credentials, accepted insurance, reviews, online booking and directions to the clinic.
The websites above are examples with fictional companies. Yours is designed from scratch, with your brand, your content and the structure your customers need.
Scene 02Why a complete service
One contact for everything your website needs.
Getting a website live involves a domain, hosting, email, design and code. You can hire each part separately or leave all of it with Persona Code.
On your own
- Register the domain and work out where to point the DNS
- Choose hosting and set up SSL
- Find a designer, then a developer
- Set up business email yourself
- Have nobody to call when the site goes down
With Persona Code
- One point of contact from start to finish
- Domain, hosting and SSL set up
- Structure and design planned for your industry
- Business email up and running
- Support whenever you need it
Scene 03All included
What the project includes.
Domain
Registration or setup of your .com or local domain (.co.uk, .de, .ca…), always in your company’s name.
Hosting
Fast servers with HTTPS and backups. We choose and set up the plan.
Persona and design
Structure, tone and look shaped by the image your brand wants to project.
Responsive and accessible
Works well on phones, tablets and desktops, built following WCAG accessibility guidelines.
Essential SEO
Structure, titles and metadata that help search engines understand your site, with Google Search Console set up.
Business email
hello@yourcompany.com set up on Google Workspace, Microsoft 365 or whichever provider suits you.
Forms and booking
Contact forms, click-to-call and booking links that take visitors straight to a conversation with you.
Privacy and cookies
Privacy policy and cookie consent, set up with the rules of your market in mind (GDPR, CCPA, LGPD).
Scene 04How it works
How the project moves, step by step.
01
Kickoff call
We get to know your business, your audience and the image you want to project, on a video call scheduled for your time zone.
02
Persona and structure
We choose the persona and the order of the information your visitors need to find.
03
Design and development
We present the design for your approval and build the complete site, with every integration.
04
Launch
We set up the domain, hosting, SSL and email. Your site goes live.
05
Ongoing support
Updates, backups and adjustments after the site is live.
Scene 05Plans
A format for every stage of your company.
Essential
Single-page website.
- Up to 6 sections
- Your own persona and design
- Domain and hosting set up
- Contact form and click-to-call
- Essential SEO
Quote on request
Request a quote
Most complete
Professional
Full website with inner pages.
- Up to 6 pages (Home, About, Services, Contact…)
- Everything in Essential
- Business email set up
- Google Analytics and Search Console
- Privacy policy and cookie consent
Quote on request
Request a quote
Custom
For specific needs.
- No preset page limit
- Blog or news section
- Website in more than one language
- Integrations (CRM, booking, catalog)
- Scope defined together with you
Quote on request
Let’s talk
A monthly care plan with hosting, backups, updates and support is available for every plan.
Scene 06Frequently asked questions
What people usually ask us.
Are the personas ready-made templates?
No. They’re models for organizing content and visual language, based on how websites in each industry work. Your site starts from the model that fits and is designed from scratch, with your brand, your content and your photos.
What if I don’t know which persona fits me?
That’s normal. We work it out together on the kickoff call, based on your audience and how you want to be perceived. Your site can even combine traits from two personas.
Do you work with companies outside Brazil?
Yes. We work remotely, with video calls scheduled around your time zone, and the website can be in English, Portuguese or both.
Will the domain be in my name?
Always. The domain is registered to your company (or to you). You own it; we only set it up and manage it if you want us to.
Do I need to provide the copy and photos?
You give us the information about your business and, if you have them, photos and a logo. We organize the content and help write the copy from there. If images are missing, we can suggest stock libraries or a photographer.
How long does it take?
A one-page site usually takes about 2 weeks; multi-page sites, 3 to 4 weeks. The exact timeline depends on when the content arrives and how quickly approvals come back.
Is there a monthly fee?
Development is a one-time payment. The monthly care plan (hosting, backups, updates and support) is optional, but we recommend it if you’d rather not deal with any of that.
I already have a website and a domain. Can we keep them?
Yes. We keep the domain you already have and move everything to the new site without taking you offline.
Will I be able to update the site myself?
For one-off changes, just send us a message; that’s part of the support. If you need to publish content often (a blog or news), we add an editing dashboard to the project.
Next actQuote
Tell us a little about your company.
Answer a few quick questions and we’ll get back to you with a proposal for your case.