Persona Code · digital identity studio
How do you want the world to see you?
Persona Code designs and builds websites, landing pages and web systems that give your company the right presence online — from the first impression to the code that holds it up.
MONTEIRO VASCONCELLOSPartners · Practice · Insights
Corporate law · since 1987
We defend what your company has built.
Book a consultation
Corporate · Tax · Labor · Contracts
On stage Authority law firm
(sample websites, with fictional companies)
Company websites / Landing pages / Web systems / Paid traffic
Direction, design and code — Felipe Jaber
In Greek theatre, the persona was the mask that told the audience, even from the back row, who was on stage. Today, that role is played by your website.
First impressions happen before any conversation: someone searches for your company, opens the website and, within seconds, decides whether to trust you.
That’s why every project starts with the question that gives the studio its name — how do you want to be seen? — and only then comes the first line of code.
Four ways for your company to take the stage.
Web development has a full page in English. The other services are detailed in Portuguese for now — or simply get in touch.
- 01 Company websitesFor companies and professionals · page in Portuguese Your company’s complete presence, from domain to hosting, with the persona that suits it.
- 02 Landing pages for media buyersFor media buyers and agencies · page in Portuguese Fast pages with pixels and events set up, so you deliver better results to your clients. White label available.
- 03 Web development for companiesFor custom projects Internal systems, portals, integrations and automations, with clear scope, documentation and code you own.
- 04 Landing page + paid trafficFor businesses that need leads · page in Portuguese The page and the ads on Meta and Google run by the same person, from the click to the contact.
Every company plays a role. Which one is yours?
The persona decides what shows up first on the website, the tone and the look — because every client arrives with a different question. These are the most common roles:
- Authoritylaw, consulting“Who will handle my case?”
- Elegancearchitecture, design“What is your work like?”
- Rigoraccounting, industry“Can you handle a company like mine?”
- Freshnessstartups, young brands“Why is this different?”
- Technologysoftware, IT“Does it work with what I already use?”
- Warmthclinics, healthcare“Will I be well looked after?”
See a sample website for each persona (in Portuguese — they’re fictional Brazilian companies)
Every show has a script. So does every website.
In theatre and in programming, the word is the same: script. The script organizes what happens on stage; the code makes it happen. Here is the Persona Code process, in both versions.
Technical cast
HTML · CSS · JavaScript · TypeScript · React · Next.js · Node.js · PostgreSQL · GTM · GA4 · Pixel
“YOUR WEBSITE”the process, a script in four scenes
SCENE 1 — DISCOVERY
A conversation. The company tells who it is, who it speaks to and what already exists.
YOU
I want people to trust us before the first call.
SCENE 2 — PERSONA
We define how the brand wants to be seen and what visitors need to find first. Scope, timeline and investment, in writing.
SCENE 3 — REHEARSAL
The layout is presented for approval. Nothing opens without you seeing it first.
SCENE 4 — OPENING NIGHT
Development, domain, hosting and SSL. The website goes live.
(after opening night, support continues: tweaks, backups and improvements)
// process.js — the same script, in code
// SCENE 1 — discovery
const project = await talk({
company, audience, currentSite,
});
// SCENE 2 — persona
const persona = definePersona(project, {
howToBeSeen: 'trustworthy',
firstOnScreen: ['who we are', 'services'],
});
// SCENE 3 — rehearsal
const layout = design(persona);
await approve(layout); // by you
// SCENE 4 — opening night
await publish(layout, {
domain: 'yourcompany.com',
ssl: true,
});
support.continue(); // after opening nightUpcoming premieres.
The first projects are in production. Soon, each one will be here, with the chosen persona and the decisions behind the website.
Project no. 2
Opening soonProject no. 3
Opening soonThe person who designs it writes the code.
I’m Felipe Jaber, developer and founder of Persona Code. I take care of every project personally, from the first conversation to opening night, and I stay close after it goes live. You talk directly to me — no middlemen, no broken telephone.
Director’s notes- What’s yours is yours
- Domain, code and access stay in the client’s name. Always.
- Light and fast
- Pages that load fast on mobile and are well built underneath.
- Measured from day one
- Analytics and events set up so you know what works.
- After opening night
- Tweaks, maintenance and improvements from someone who knows your site.
Tell me how you want your company to be seen.
I reply personally, with next steps and no strings attached.
- Emailcontato@personacode.com.br
- WhatsAppSend a message